What are the benefits of online grocery shopping Essay

What are the benefits of online grocery shopping - Essay Example In between the fundamental objectives of enlarging their market visibility is the need to meet the consumer requirements, and so was the very genesis of online shopping. Grocery stores, for instance, have taken the advantage afforded by technology, â€Å"raking in roughly $15 billion a year — about 3 percent of brick and mortar supermarkets’ nearly $600 billion sales† (Williams, 2014). Williams further notes that the industry is expected to grow at approximately 13 percent per annum, ‘making up 11 percent of all grocery sales in the next decade. Indeed there is no doubt that the ever increasing use of the Internet has more than transformed shopping experiences with quite a huge chunk of benefits that has enabled the cutting down of costs on both ends of the consumer and the service providers (Appelhans, et al. 2012; Shannon & Mandhachitara, 2008). More and more businesses are warming up towards greater use of the internet as the ultimate marketing channel t hat is both unique in very many, but certain aspects that includes convenience, real time feedback, as well as the ability of extreme comfort, and so are the opportunities offered by online Grocery stores. Any serious entrepreneur knows for a fact that time in itself is but a precious commodity, and so with regards to shopping in particular, time has that tremendous capability of significantly altering shopping behavior. Indeed it the very levels of time pressure that allow the service provides to group consumers as well as service specific target markets along this dimension. Besides the time pressure, the online Grocery stores have long known that impulse are involved in in the purchase of food products and that the consumers’ effort in searching and processing related information concerning food products should be at the very bare minimum, for time-pressured consumers strive for