Thursday, January 16, 2020
Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles. Just about any product or service can be purchased through direct selling somewhere In the world.Many people think of cosmetics, wellness products and home dÃ ©cord as products that are often sold through direct sales, but add to that countless other product categories including kitchen products, jewelry, clothing, organic gardening applies, spa products, scrapbook supplies, rubber stamps and more. During the past couple of years, Callahan City has catered the location and opportunities for business ventures. Some of the said businesses that have taken their bloom are In direct selling market.Callahan City opened Its gateways to direct selling companies like Nathan, MESS, Departure Brands, Avon, Personal Collection and many others, which bec ame the norms and extra sources of income for some of the household mothers across the province. Having Callahan City as the location of choice for the ranches of these brand names, multi-brand outlets from other municipalities sprout. Direct selling outlets, are managed by individual members registered in a brand, which gained their own set of dealers. At first, a member will need to register Is a brand. Or example, he/she needs to be a registered dealer for Nathan to place an order directly to the Nathan branch. A Nathan dealer will have an option of purchasing the product by cash, with 22% discount, or placing an order by credit which will give him/her 2 months to pay benefit. In purchasing products by cash, there are no limits on purchase amount and no additional requirements. However, if a dealer wants to place an order by credit, he/she needs to have a checking account from any bank available within the country.The Nathan branch will get at least 10 blank checks Initially whic h postdated 2 months after the date of order. By doing these, Nathan branch will have a way to collect the amount needed for the placed order when the due date arrives. Initially, a registered Nathan dealer will have a maximum credit limit of UP, 000 which means that he can only order 22,000 worth of products by credit with corresponding 22% discount on all products. By time, this reedit Limit will Increase If Nathan recognized them as good payer (without past due records).Bilaterally, as his/her credit Increase, he/she can recruit new dealers under his/her name, on which can order directly from branch (which will follow the same procedure and requirements of the branch) or order from him. If a dealer/member reach a goal of either PEP,OHO within a single month or PEP,OHO within 2 months, he/ she will be promoted as a Fashion Pro(step higher than a dealer). With this, his initial 22% discount will be upgraded to 40%.By having this kind of benefit, a dealer can circuit more dealers un der his/her name, on which will place order to him (not from he can give his/her own dealer the 22% discount a new dealer is entitled to, and still keep 18% additional discount which will serve as his/her own revenue. By doing this, and he can now be categorized as a distributor. A distributor creates her own outlet which will then be the place for her own dealers to go to, inquire, place a product order and pay their dues.Similar procedures are applied on almost every other direct selling brand like Departure, Avon, MESS. Direct selling outlets can manage or eater multiple brands and can manage multiple individual dealers under one distributor. The outlets are the main link of the branch and the individual dealers who are not capable of reaching branches due to the distance between them and the hustles of commuting Just to get products.Since these outlets are intended to grow, task of monitoring the order and credit limits of its own dealers also grow. At current, the distributors are using manual monitoring of their dealers credit limit, orders and payments with an old fashioned ledger system on which they manually write down the list of credits and payments of dealer. Although brand branches uses a software that is provided by the brand, the direct selling outlets are left with manual monitoring of the credits and sales of their own dealers.At current status, there is no individual automated system that is created for the uses of these outlets since individual software of the brands are use solely for the branch operation. The outlet managers are left with the redundant work for monitoring individual sales and credits and the more dealers the outlet supports, the more paperwork the manager handles, the more likely human error will append in the computation and monitoring of the said sales and credits.This study aims to lessen the time being spent in manually monitoring the sales, credits and product inventory documents by providing an accurate and automated system that will not only help handle these files and records but will also help the outlet managers see projections future sales, get the clear view of the outlets performance per month, see the dealer's information and performance and the dealers pending dues for them to take actions and important decisions immediately. B. THEORETICAL FRAMEWORKThis study will consider the following theories in the design and implementation of the automated credit, sales and inventory system for direct selling distributors. This theory states that a careful planning process is necessary for direct sales people if they are to be successful. An analogy to a hurdle race seems to be appropriate to the direct sales process. If the salesperson cannot vault over each hurdle in its proper progression, he/she is unlikely to make a sale. (Gordon Stockholm 2009). This theory will support the study since the nature of the study is based on the current schemes and strategies of the direct selling business.By u nderstanding the theory, the outcome of the study will be guided accordingly in the main principles of the direct selling business. Business Management Theory This theory focuses on the principles and the practices of a business to attain its desired organizational goals conducting effective management. It is a range of approaches including the principles of accounting, public relations, operations, labor relations, time management to improve the performance of a business in some measurable or provable manner.This theory will support the study in consideration of business guidelines and reminisces in which the automated monitoring will follow. In this theory, all the principles especially the accounting, operations and time management will be deeply involved in the creation and designing of the automated system for the inventory of credits and sales of direct selling outlets. The Concept of Scientific Management The concept of Scientific Management is to perform the manual Job faste r than the old process of inventorying and with the efficiency of the company service in sales and marketing.This theory is applicable in the study by means of replacing the manual practices hat a multi-brand direct selling outlet is using for monitoring credits, sales and inventory for its individual and group dealers. These practices are also time consuming and there are certain errors that can't be avoided, mostly of having human errors. The proposed automated credit, sales and inventory system for direct selling distributors will helped to recover the process and attest that the concept of scientific management is applied in the study. C.CONCEPTUAL FRAMEWORK In generating full understanding of the whole process of direct selling business in Oriental Indoor, PIP (Input/Process/Output) model is used. Figurer . 0 describes the whole conceptual framework in which becomes the central theme, the focus, the main thrust of the study. It serves as the guide in conducting investigation. T he input describes the problems encountered on the existing manual practices that a multi- brand selling outlet is using for monitoring of the sales, credits and inventory for its individual and group dealers.The input will be acquired from the data to be gathered from interviews conducted with the distributors of Direct Selling Brands. Questioners for direct selling distributors, individual dealers of these distributors ND direct selling brand/branch managers.. Advantages of current Automated System of Direct Selling Branch available and operational here in Oriental Indoor will also be taken into account. Such inputs will be process to assess the need for the development of an Automated Sales, Credit and Inventory System for Direct Selling Distributors.These inputs will also be processed to create a unified process that can be applied by the Distributors in handling and monitoring multiple direct selling products that's under their outlets. Designing the system is to provide accura cy for ales, credits and product inventory to avoid errors in existing manual process of the said outlets. These inputs are generally considered in the formation of the automated system on which will help direst selling distributors in monitoring individual and group sales, credits as well as product inventory. D.OBJECTIVE OF THE STUDY General objective of the study To design an automated system for the monitoring of sales and credits of each individual of group dealers, monitoring of product inventory that will be used by any multi-brand direct selling distributor in Oriental Indoor. Specific objective of the study To find out the benefits existing automated processes of direct selling brands/branch in monitoring their group and individual credits and sales. To identify the problems encountered by the multi-brand direct selling outlet on manual monitoring of their group and individual credits and sales.To provide a unified practice in monitoring credit and sales of dealers register ed under multiple Direct Selling Brands. To develop a reliable and efficient credit, sales and inventory monitoring system that will be used by any multi-brand direct selling outlets in Oriental Indoor To determine the acceptability of the proposed automated system This study will benefit the following: Outlet Managers/Distributors Automated credit, sales and inventory system for direct selling distributors can make transaction on dealers more reliable.The proposed system will also provide accurate sales inventory by providing individual or group sales report monthly. This system also serves accurate credit inventory by the use of credit statement by the distributors. With this report the direct selling distributors can gain control over the credit limit of group or individual dealers. Individual Dealers The proposed system can provide the dealers with their individual credit report so us for them to monitor their own credits.Implementing the system that monitor their own credit and sales that will help them make their own strategies. Proponents It will enhance their skills and knowledge throughout the development of the study. Future Researcher This study will be significant to other researchers since this study can serve as a reference to the conduct of similar study. F. DEFINITION OF TERMS Direct Selling Brand Ã¢â¬â Company that uses direct selling method to distribute their products.Direct Selling Distributor Ã¢â¬â Dealers of direct selling brand that acquired their own set of dealers, on which is the main link between the direct selling brand/branch and individual dealers Outlet Ã¢â¬â the on which dealers under a certain direct selling distributor place their order and pay corresponding amount dues Credit Ã¢â¬â the amount of products ordered by individual dealers on which will be paid in full after 30 days. Previous product ordered Inventory Ã¢â¬â process of monitoring products that are coming in and going out Interview Guide Direction: Ple ase answer the following questions as honestly as you can. . How do you transact with the dealers and customers? 2. Did you find any errors on your transaction procedures? Cite an example. 3. Comment on your transaction procedures regarding its reliability, speed and accuracy. 4. Describe the method on how you monitor the credits of your individual dealers? 5. Describe the process of your payment transactions for dealers due. 6. Describe the processes on how a dealer places his/her order? 7. Did you find any problems in accurately monitoring dealer's credit limits using the manual process? . What are the reports that you need in monitoring monthly/quarterly and yearly ales 9. What are your current processes in monitoring the product inventory? 10. Are you using any computerized system in computing the credits and sales of individual dealers, If so please state the applications that you are currently using? 1 1 . Would you consider upgrading your current process of monitoring sales a nd credits so as to provide you a much more accurate and speedy transactions?Name: Designation: Gender: Date: General Directions: Put a check on the corresponding rating that you can think is most appropriate. Objective No. 1: To describe the existing sales and monitoring practices at your direct ailing outlet Legend: 4 Ã¢â¬â Strongly Agree (Very Serious Problem) 3 Ã¢â¬â Agree (Moderately Serious Problem) 2 Ã¢â¬â Fairly Agree (Slightly Serious Problem) 1 Ã¢â¬â Disagree (Not a Problem) Disadvantages (present procedure) 4 3 2 The manual process of monitoring sales and credits of dealers is laborious and difficult 2.The manual process of monitoring product inventory is laborious and time consuming 3. There are errors committed when checking the sales and credits There is a tendency to lose records while compiling order documents 5. Entry errors and computation errors are likely to be committed. Objective No. 2: To determine the advantages of the propose Automated Credit, Sa les and Inventory System 4 Ã¢â¬â Strongly Agree 3 Ã¢â¬â Agree 2 Ã¢â¬â Fairly Agree 1 Ã¢â¬â Disagree Advantages (proposed system) 4 An automated sales monitoring system is essential in reducing errors committed in recording.An automated credit and sales monitoring system will facilitate transaction faster. An automated inventory monitoring system is easier to manage. 4. An automated inventory, credit and sales monitoring system provides additional records security in terms of providing redundant soft and hard copy of documentsAn automated inventory, credit and sales monitoring system is acceptable and more reliable than the existing manual practices Questionnaires for Direct Selling Dealers The manual practice of monitoring individual sales and credits of dealers is laborious and difficult The manual practice of ordering product from outlet is laborious and time The manual practice of checking product availability from outlet is time consuming An automated sales monitorin g system is essential in reducing time consumed in checking individual sales and credit details.
Wednesday, January 8, 2020
You know there is a boy around when there is more food on the table than on the plate. You know there is a boy around when deodorants make up for soaps. You know there is a boy around when you cannot find a matching pair of socks. Freedom without responsibility is their motto in life. Cute boys are every mamas pet and every girls dreamboat. Read these cute boy quotes and let your heart do a double flip. Collection of Cute Boy Quotations Mark TwainMy mother had a great deal of trouble with me, but I think she enjoyed it. There comes a time in every rightly constructed boys life when he has a raging desire to go somewhere and dig for hidden treasure. Cyril Connolly Boys do not grow up gradually. They move forward in spurts like the hands of clocks in railway stations. Joseph Heller When I grow up I want to be a little boy. George Edward Woodberry The sweetest roamer is a boys young heart. Plato Of all the animals, the boy is most unmanageable. Maya Angelou If I have a monument in this world, it is my son. Robert Frost A mother takes twenty years to make a man of her boy, and another woman makes a fool of him in twenty minutes. George Burns When I was a boy the Dead Sea was only sick. Robert Benchley A boy can learn a lot from a dog: obedience, loyalty, and the importance of turning around three times before lying down. Jon Stewart Im not just a boy toy. I have feelings and dreams like anybody else. Robert Baden-Powell The spirit is there in every boy; it has to be discovered and brought to light. Helen Rowland Telling lies is a fault in a boy, an art in a lover, an accomplishment in a bachelor, and second-nature in a married man. Lewis B. Hershey A boy becomes an adult three years before his parents think he does, and about two years after he thinks he does. James Matthew Barrie What is genius? It is the power to be a boy again at will. Napoleon Bonaparte No one knows how it is that with one glance a boy can break through into a girls heart. Plato Of all the animals, the boy is the most unmanageable. Anne Frank Boys will be boys. And even that wouldnt matter if only we could prevent girls from being girls. James Thurber Boys are beyond the range of anybodys sure understanding, at least when they are between the ages of 18 months and 90 years. Charles Dudley Warner One of the best things in the world to be is a boy; it requires no experience, but needs some practice to be a good one.
Monday, December 30, 2019
This past week in Belize was undoubtedly one of the best experiences I have ever had. In the special topics biology class, I learned so much about the ecology, culture, and history of the newly established country. Not to mention, I obtained a new respect for ornithology and a new interest in birds. About the size of Manhattan and with a population of almost 350,000 people, Belize surprisingly holds approximately 500 species of birds. We were able to spot 135 species of birds during our stay and also learned about a few mutualism relationships. One of the greatest mutualism relationships is between the ants and the bullhorn acacias. The ants live in the hollow bullhorns and protect the tree, making sure there is no vegetation to harm it.Ã¢â¬ ¦show more contentÃ¢â¬ ¦The seeds are in a pod and have a very pungent odor resembling dried, old, sweaty underwear. Guanacaste seeds can only be planted if their protective covers are punctuated and this is usually performed by large mammals. Now, there are only cattle and horses to perform this duty in Belie; thus, seed dispersal is rare. Mimosa pudica is a touch-sensitive plant that will close its leaflets inward when touched. It is found on the ground or on plants and is relatively small in size. The tour guide at the Community Baboon Sanctuary said that the plants were used when slaves were in Belize. Closed mimosas would show runaway slaves the escape path. At the Community Baboon Sanctuary, many other plants were noted. Smilax tendrils, also called cat claw, were used as a form of birth control. Aerial roots are a favorite of the black howler monkeys. The roots can be smoked and help people quit smoking. The cohune have many uses such as: makes furniture, rings, wine, massage oil, stops infections and more. The miconia leaves have an orange substance at the end that is used as a ringworm cure. Purple vervines is used as a treatment of leukemia. Melastoma leaves are favored by monkeys, very soft and can be a replacement to toilet paper. The tourist tree, called because its red skin will peel like tourists, is used in gumbo. Leaf cutter ants have an ant-fungus mutualism. The ants will nurture the fungus by feeding it leaves and protecting it from pests. IfShow MoreRelatedUnesco Paper- Belize Barrier Reef Reserve System1698 Words Ã |Ã 7 PagesCharles Darwin was quoted in 1842 describing the Belize Barrier Reef as the most remarkable reef in the West Indies (Encyclopedia). This description still holds true today. The Belize Barrier Reef Reserve System, which includes the Belize submarine shelf and its barrier reef is the worlds second largest barrier reef system and the largest reef complex in the Atlantic-Caribbean area (Programme-wo, 2009). 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Sunday, December 22, 2019
There are many abortions performed all over the world. Most of them are from young teens, so then many states made new laws that requires a teenager to take their parentsÃ¢â¬â¢ with them or at least have their permission before performing an abortion. It has be proven that this has help reduce the number of abortions per year. Many people think that the parents will help teenagers understand and make them change their mind before aborting. Most of teens that are Ã¢â¬Å"sexually activeÃ¢â¬ donÃ¢â¬â¢t protect themselves, they donÃ¢â¬â¢t use any type of birth control such as pills or injections and this causes teens to end up getting pregnant and causes them to get an abortion. If maybe women would start protecting themselves there could be way less abortions performed each year all over the U.S. Think about it this way, it is so much easier to take a pill and prevent yourself from getting pregnant then deciding on killing an innocent child. If teenage girls feel that they are old enough to have sexual activity without using protection, they should also be mature enough to know what the consequences could be and make a good choice upon it. Someone that believes abortion isnÃ¢â¬â¢t wrong would agree on that women have the right of privacy which means you can do whatever you want with your body, but they would also agree on the fact that you are still killing a human being so many people could take that as a murder. Ã¢â¬Å"If abortion isnÃ¢â¬â¢t wrong, nothing is wrongÃ¢â¬ (Mother Theresa.) If abortion wasnÃ¢â¬â¢t a big deal,Show MoreRelatedAbortion: Making a Case Against It Essay854 Words Ã |Ã 4 PagesAbortion is wrong because it is the killing of an innocent baby. Many people today think that there is nothing wrong with having an abortion. But not only is it killing a baby, it can also cause long term effects on the person getting the abortion. 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Saturday, December 14, 2019
When making his decision, McGregor should consider seriously the negative consequences that his business will experience if he refuses AlwardÃ¢â¬â¢s offer to fill the motel for the two weekend nights in October, at half the room rate. If McGregor refuses, during that weekend his motel will be at his usual capacity of less than quarter full. With the church group there, paying half the rate, it will be as if the motel were half-full! In addition, if he refuses, McGregorÃ¢â¬â¢s reputation in the community will suffer, and he will also lose all future business from AlwardÃ¢â¬â¢s group and other church groups, at regular price. We will write a custom essay sample on Good Night Motel Case or any similar topic only for you Order Now Consequently, Justin McGregor should accept AlwardÃ¢â¬â¢s offer but under the following two conditions: one, guest service will be limited so that McGregor can lower his costs; two, this is a special one-time deal that will never happen again for Alward or anyone else. The quantitative factors involved dictate that McGregor should accept AlwardÃ¢â¬â¢s offer for accommodations for his church group, at half the room rate, for Friday and Saturday, October 26 and 27. According to the facts of the case, pre-2008, from October 16 to May 14, the motel was rarely more than a quarter full at any time while post-2008, the motelÃ¢â¬â¢s occupancy rates fell 7 to 15 percent year round. In other words, if McGregor refuses AlwardÃ¢â¬â¢s offer, during that weekend, the motel will be at its usual capacity of less than quarter full. However, with the church group there, paying half the rate, it will be as if the motel were half-full! Half-full is better than less than a quarter full, so logic dictates that McGregor must accept AlwardÃ¢â¬â¢s offer. There will be more guests occupying all rooms at half the rate than if there were regular guests paying the regular price and filling fewer than a quarter of the motelÃ¢â¬â¢s rooms. However, this fact means that service costs and maintenance cost will be higher with AlwardÃ¢â¬â¢s group than with regular customers. In other words, with the motel being at full capacity, McGregorÃ¢â¬â¢s maintenance and cleaning staff will be a lot busier than usual, servicing a motel at full capacity. Paying for the maintenance and cleaning of all rooms at the motel will further decrease the amount of money that McGregor will make from AlwardÃ¢â¬â¢s group. In other words, in strict quantitative terms, AlwardÃ¢â¬â¢s offer is a bad idea for McGregor. However, in the small resort community where the motel is located, quantitative factors are not everything. McGregor will suffer all sorts of negative consequences from church groups and other members of the community if he refuses AlwardÃ¢â¬â¢s offer. Therefore, the prudent thing to do is to accept AlwardÃ¢â¬â¢s offer with two conditions. The opportunity cost In fact, McGregor should accept AlwardÃ¢â¬â¢s offer but under the following two conditions: one, guest service will be limited so that McGregor can lower his costs; two, this is a special one-time deal that will never happen again for Alward or anyone else. Considering that McGregor and his wife run the motel, which is their source of livelihood, these two conditions are reasonable. In addition, McGregor should make sure to ask Alward to impress upon his church group that the fact they are paying half the regular motel price means that the church group will receive half the regular service! This means that the church group guests must be clean and tidy, and they must not depend on the motelÃ¢â¬â¢s maintenance people. In theory, none of this should be a problem, especially with a group of church people, who are supposed to be kind, understanding, cooperative, and so on. In any case, the fact that the church group will stay for only two days means that they most likely wonÃ¢â¬â¢t make huge messes, so McGregor will not have to pay his cleaning crew to repair. In addition, the church group guests will probably spend most of their time during the day at the church and go to the motel mostly to sleep. All these facts are only fair to McGregor, whose livelihood depends on that motel, at a time of a weak national economy. Being Ã¢â¬Å"a good manÃ¢â¬ (p. 3), Alward must surely understand all these facts. As a result, if I were McGregor, I would respectfully explain all these facts to Alward, appeal to his sense of fairness, and ask for his cooperation. The qualitative factors that McGregor should consider have to do with Grand Bend, which is a small resort community. Refusing to accommodate a church group would bring negative publicity to the Good Night Motel. As a result, McGregor will lose all future business (at regular prices) from AlwardÃ¢â¬â¢s church group and most likely from other church groups, too. In fact, besides being a good man, Alward is Ã¢â¬Å"well respected in the communityÃ¢â¬ (p. 3). This fact means that McGregor should do all he can to develop a good working relationship with Alward, who will bring more church groups in the future. If Alward asks for the half-price rate again in the future, McGregor will be in a much better position to refuse. The community people will not be as critical then (in the future, if Alward asks for the half-price deal again) as if they will be if McGregor refuses AlwardÃ¢â¬â¢s first request. In other words, the resort community is too small for McGregor to decide solely based on the numbers. Reputation is very important in such communities, especially when church people are concerned. They tend to travel and spread the news about which businesses are customer-centered and which are money-centered, to put the matter simply. In general, when making a decision, managers need to consider the opportunity cost, which according to our textbook Ã¢â¬Å"is the sacrifice of the best alternative for a given action. An (accounting) expense is a cost incurred to generate a revenueÃ¢â¬ (p. 24). Since this is a small town, and the church group will stay for only two days, the opportunity cost will bring more customers for the future. In addition, managers must consider the marginal cost, which according to our textbook Ã¢â¬Å"is the cost of producing one more unitÃ¢â¬ (p.28). In terms of cleaning the pool, it will not have an effect since most of the time people will spend in the church, and the only time they will spend in the Good Night Motel is night time only for sleeping purposes. As a result, the only additional cost to accommodate the guess is the cleaning service of the rooms. In addition, McGregor must consider his fixed cost, which is a cost that does not change with an increase or decrease in the amount of goods or services produced. In the final analysis, the fact that Alward is a good man who enjoys the communityÃ¢â¬â¢s respect and the fact that he works with churches (a central institution in small communities) mean that McGregor canÃ¢â¬â¢t afford to refuse to work with Alward. Even if McGregor breaks even, he should still accommodate the church group. If he doesnÃ¢â¬â¢t accommodate it, he will suffer all sorts of negative consequences: loss of future business from church groups at regular price, bad publicity in a small resort community, and so on. In other words, the big picture (quantitative factors) is more important in this case. How to cite Good Night Motel Case, Papers
Friday, December 6, 2019
Question: Discuss about the Marketing Product and Brand Strategy? Answer: Introduction: This particular study provides a detailed insight about various marketing product and brand strategy. In order to fulfil the demand of the customers, the service providers of a particular organization have to prepare some attributes so that they can attract the attention of the customers. For that purpose, this assignment has focused to make a conjoint spreadsheet for collecting the response on behalf of the customers regarding the product. As per the demand of the case scenario, kickstarter.com has launched an ultra slim tractable wallet, which aims to provide an instant access of card. This product has been named as EKSTER. Now, this assignment intends to gather the feedback of the customers response. Furthermore, one preliminary website has been planned to make in order to promote their brand and to reach the target customer directly. Identifying attributes and levels for a possible conjoint design In this specific part, the study has focused to choose different attributes of and levels of data about EKSTEP (Bloch 2010). As already highlighted in the excel sheet the five attributes of this particular product has been highlighted. These are as follows: Step 1: Specific Names of product attributes: Factor 1: Benefits Factor 2: Accessibility Factor 3: Function Factor 4: Ultra Slim Wallet Factor 5: Trackable Therefore, it has been noticed that EKSTEP is possessed with five different attributes that include benefits, accessibility, function, ultra slim and trackable. In order to draw the attention of the customers, EKSTEP has invented their business plan and policy so that users can track the distance between them and their wallet. Therefore, this facility prevents the possibility to lose wallet from the user (Catry and Chevalier 2009). Therefore, these are the primary advantage of this particular product based on which the customers have showed their interest to purchase this brand. In the next part, six attributes levels have been discussed with specification. The levels of benefit of EKSTEP include user friendly, extra thin and trackable. Tis particular product is easily accessible and at the same time, it helps to keep a track on the distance between the user and the product. When the user would press the click button, it would be started in the spring-loaded mechanism. EKSTEP is possessed with three functions as well as categories primarily that are bellroy low down, ridge titanium wallet and finally DPTR leather calm wallet (Chen and Xie 2015). This particular brand has been divided into two categories like super thin and extra large thin. As EKSTEP is easily trackable, it reduces the maximum chance to lose the product because this product indicates the distance between user and wallet (Dickson and Ginter 2011). (Refer to appendix 1 for each of the six attributes) The collection of data by using the conjoint excel spreadsheet from four potential consumers The feedbacks of four regular customers of kickstarter.com have been collected in order to gather sufficient response about their product. Four people have provided their response through voting machine. The response have been gather and prepared in the spreadsheet that is attached with this file (Friedrich and Witt 2010). It has been observed from the response of the customers that more than fifty percent of the customers have been provided positive response. Among four people, more than two people have provided positive feedback about EKSTER. Moreover, sufficient data has also been collected from those people who have not given positive response to them (Gebauer 2008). As per the response of that people, it has been observed that kickstarter.com should enhance their workforce planning in order to maintain a balance between customers demand and supply. Drawing up a preliminary website using to manage database From the preliminary website mentioned above, it has been observed that website of kickstarter is one of the major platforms in order to promote their new brand. In the particular website, the details of the products have already mentioned. The facilities and benefits of using ultra slim wallet have pointed out in this particular product (Grover 2011). Through this website, the customers come to know the features of EKSTER. They have come to know how this particular brand can be differentiated with other ultra slim brands. As a result, customers get the scope to know about the product in detail before purchasing it. In this particular website, customer Zone is available. In this zone, one public forum has been created. While visiting the website, customers can provide their feedback whether positive or negative. As per the feedback given by the customers, the business experts tend to form their strategies and policies (Hensel 2009). One particular division has been allocated in kickstarter. The responsibility of that division is to keep a constant connection with the customers. After getting any comment on behalf of customers, the public forum division tends to give an immediate feedback in order to draw the attention of the customers. Moreover, if any customer tend to recommend something regarding the organizational process and policies, public forum department accept the suggestion of the customers positively. They give the assurance that this particular matter would be taken into consideration by the management team (Hopkins 2010). These are the effective ways to keep a contact with the customers. On the other hand customers as well like to provide a positive response if they receive a good customer relation on behalf of the organization (Kirpalani 2014). Conclusion: Therefore, this particular study provides an in-depth knowledge how to make an effective conjoint design after launching a new product in an organization. EKSTER, one of the most ultra slim and trackable wallets introduced by kickstarter.com gathered immense positive response from the customers. In this conjoint design, the designers have planned to highlight the different attributes of this particular product. Through a voting machine, service providers have also collected the response of the customers. More than fifty percent voters have provided positive feedback. In addition, the customers who did not support the options have provided necessary recommendation based on which the organization can change their business strategy. Furthermore, one preliminary website has been formed in this assignment where the details of the organization have been provided. Contact details are available in the official website of the organization. Customers can get the opportunity to communicate with the members of customer service system directly. Besides, they can mention their necessary queries in the public forum available in the customer zone of this official website. The public forum department of kickstarter.com is very much active. They like to provide a positive response to the consumers in order to draw their attention. Reference List: Bloch, P. 2010. The product enthusiast: implications for marketing strategy. Journal of Consumer Marketing, 3(3), pp.51-62. Catry, B. and Chevalier, M. 2009. Market Share Strategy and the Product Life Cycle. Journal of Marketing, 38(4), p.29. Chen, Y. and Xie, J. 2015. Third-Party Product Review and Firm Marketing Strategy. Marketing Science, 24(2), pp.218-240. Dickson, P. and Ginter, J. 2011. Market Segmentation, Product Differentiation, and Marketing Strategy. Journal of Marketing, 51(2), p.1. Friedrich, H. and Witt, J. 2010. Consumer Product Branding Strategy and the Marketing of Physicians' Services. Marketing Quarterly, 13(2), pp.87-98. Gebauer, H. 2008. Identifying service strategies in product manufacturing companies by exploring environment strategy configurations. Industrial Marketing Management, 37(3), pp.278-291. Grover, R. 2011. Editorial: Marketing strategy and organizational strategy. J Market-Focused Manage, 1(3). Hensel, P. 2009. Transferring product positioning strategy to the professional services market sector. Services Marketing Quart., 4(1), pp.31-39. Hopkins, D. 2010. New emphases in product planning and strategy development. Industrial Marketing Management, 6(6), pp.410-419. Kirpalani, V. 2014. Multinational product strategy. Industrial Marketing Management, 7(4), pp.283-284.
Friday, November 29, 2019
Democratic Route To Modernity Barrington Moore, Jr. in Chapter seven of his Social Origins of Dictatorship and Democracy, explores among other things, the reason for England and other countries (such as the US and France) taking the democratic route to the modern world; a route which he refers to as the bourgeois revolution. This is relatively different for each country at the inception and at various points in time, but is essentially a combination of parlimentary democracy and capitalism. Whereas in China, Russia, and Germany, preindustrial bureacratic rule has proven unfavorable to democracy, in England, on a comparative level, there was more of a balance between the crown and the nobility. Moore maintains that the concept of a relatively independent nobility has proven favorable to the growth of democracy. The bourgeois class was essential to this growth as well. Whereas in France, Russia and a large part of Germany there was a strong growth of absolutism, in England there was resistance to this ideology. The landed aristocracy began getting involved in commerce at an early date in Englan d whereas in large areas of Europe there were still communities of self sufficiency. In England a particular type of commercial agriculture (or an appropriate form as Moore puts it) was conducive to the democratic route. It fostered a relationship of dependency between the landed upper class and the bourgeois class. In order to portray the differences with the English (or even on a smaller scale) route to democracy and the Russian route, for example, Moore examines critically all these aspects and explores the variants on a comparative level, and concludes that the English experience for these specific reasons was conducive to a democratic route to modernity. Bibliography moore, barrington social origins of dictatorship and democracy